Engagement drops when the current plan starts feeling unrealistic and the product only offers reminders or pressure.
MORROW & MORROW Medical · Product Designer hiring case study · Jul 2026
Plan Modes for health engagement.
A mobile concept for helping people adjust a health plan before a missed routine becomes a failure state.
Problem framing
Do not punish the user for needing a smaller plan.
Make adjustment feel like a normal product state, not a confession that the user failed.
Four key mobile screens, a clickable prototype, and a presentation deck for a take-home case study.
Solution
One explicit choice: keep, lighten, or pause.
Plan Modes gives the user a clear, reversible decision. It shows what will change and keeps no-action available.
No diagnosis. No wearable-triggered intervention. No hidden automation. No clinical outcome claim.
KeepContinue the current plan without changing the commitment.
LightenReduce the plan to a smaller, explicit commitment the user can review.
PausePause without adding missed days, while preserving a clear route back.
No actionLeave without changing the plan. The system does not force a decision.
Submission package
Research-backed, scoped, and honest about limits.
The final package separates assumptions from decisions, includes interaction rationale and trade-offs, and discloses AI use without turning AI into a product feature.
Ten-slide case study · Four-screen mobile prototype · Interaction rationale · Trade-offs · AI-use disclosure